Every piece at UrbanRooted tells a story—a story rooted in the vibrant energy and culture of Los Angeles. Our creative process is as dynamic as the city itself, blending artistic inspiration with sustainable practices to create streetwear that truly stands out. Here’s a glimpse into the journey that transforms an idea into a finished piece at UrbanRooted.
1. Observation
Inspiration is everywhere in LA. From the bold colors of street art to the effortless style of people going about their day, we immerse ourselves in the city’s vibrant surroundings. These observations fuel the ideas that form the foundation of our designs.
2. Sketching
Our design team takes the inspiration gathered from the streets and translates it into initial sketches. This step is where creativity flows freely, capturing the raw essence of the city and shaping it into wearable art. Each sketch reflects the individuality and energy that define UrbanRooted.
3. Material Sourcing
Sustainability is at the heart of our brand, and material sourcing is a crucial step in our process. We carefully select eco-friendly, high-quality fabrics such as organic cotton and recycled materials. This ensures that our pieces not only look good but also align with our commitment to protecting the planet.
4. Prototyping
Once the designs are finalized, we bring them to life through mock-ups and sample production. This stage allows us to refine the fit, functionality, and overall aesthetic of each piece. Prototyping is where the vision starts to take physical form.
5. Final Touches
The final step is all about the details. Whether it’s custom embroidery, screen prints, or unique stitching, we add the finishing touches that make each piece distinctly UrbanRooted. These small yet impactful elements are what set our designs apart.
At UrbanRooted, every step of our creative process reflects our passion for design, sustainability, and the city we call home. We’d love to hear your thoughts—what part of the creative process excites you the most? Are there details you look for in streetwear that make it special to you? Let’s chat about the artistry behind every piece!
