"UrbanRooted isn’t just a brand; it’s a movement inspired by the streets, for the streets."
Born in the heart of LA in 2024, Urban Rooted ain’t just a brand—it’s a lifestyle. We’re built from the concrete up, inspired by the city’s raw hustle, loud murals, back-alley stories, and the nonstop rhythm of the streets. This ain’t no fast fashion—we rep the blocks, the artists, the underdogs, and the dreamers who make LA what it is. Every tee, every stitch, every design we drop is soaked in the culture that raised us.
We don’t do basic. At Urban Rooted, your style ain’t just what you wear—it’s how you show up. That’s why we let you customize your gear to match your vibe. Want to throw your neighborhood on a hoodie? Done. Got a vision for a dope graphic that screams you? Let’s make it real. From hand-picked colorways to custom tags, this is your canvas—we just supply the threads.
We don’t follow trends—we set ‘em. Urban Rooted is about repping where you’re from, pushing creative limits, and keeping it real with every drop. We roll deep with LA’s local artists, collab with real talent, and put sustainability on the front line. No empty hype here—just clothes that carry the soul of the streets and the stories behind ‘em.
Urban Rooted is for the culture, by the culture. When you rock with us, you ain’t just wearing a brand—you’re repping a city, a mindset, and a movement that refuses to be boxed in. So whether you're out painting walls, skating alleys, or just vibing on a rooftop at sunset—you do you, and we’ll make sure your fit tells your story.
Thanks for riding with us.
Welcome to the family. Stay Rooted.
